The era of social commerce is in full swing! And social networks have become the best place for younger generations to research brands, according to Hootsuite’s Social Trends 2022 report. In fact, 75% of Gen Z users in the US are influenced by social ads in their purchasing decisions. Which just goes to show the […]
Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets. Now TikTok is expanding their arsenal of Direct Response focused ad formats […]
Twitter’s slowly adding more options to its Professional Accounts tools, with new, variable link CTAs now being rolled out to business users in the app. As you can see in this example, posted by app researcher Nima OvjiTwitter’s adding another new profile ‘Spotlight’ option, with a customized ‘Link’ display, in which you can choose from […]
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google said […]
Google has recently added a new “Discover” filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. I think this was added at least a few months ago when Google added the smaller stores filter but I’m not 100% sure on timing. For some searches, you […]
Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed. I cannot currently replicate this but it does help you see which merchants are being featured in this shopping ads carousel. Here is a GIF […]
Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I don’t know if this is 100% new or not but it might be. Store Growers shared an example of this in action on Twitter saying “Google is […]
At Google I/O the company announced a new Shopping Ad feature to showcase your loyalty programs directly into Google Search. Well, that feature might be out in the wild now, for Target and other retailers. Brian Freiesleben noticed this last night and posted about it on Twitter for a query on [iphone xr] where it […]
Similar to the lower price label we spotted a couple weeks ago, Google is also testing higher price label in the Google Shopping results. So if your product sells well above other products in that product category, Google might tell you with this new label. Brian Freiesleben posted this on Twitter saying “I am now […]
Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells well below other products in that product category, Google might tell you with this new label. Brian Freiesleben posted this on Twitter saying “If you […]