Tag Archives: Scorecard

Google Has Mechanisms To Confirm Merchant Expertise Scorecard Metrics

A couple of weeks ago we reported that Google has a new set of ranking factors specific to the Google Shopping tab named the Shopping experience scorecard program. The concern was that merchants are asked to feed these metrics to Google and that the merchants will only feed positive scores, potentially manipulating the metrics and […]

Google Web page Expertise Replace For Desktop, Shopping Expertise Scorecard, Stronger Pirate Replace & Google Ads Latency

This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience update, it will take several weeks to fully rollout. I am also seeing an unconfirmed update start to roll out yesterday into today. Google quietly […]