Great emails share a lot in common. Each element builds off the others, and it takes a cohesive effort to make something truly special. think about it Your email content must be creative and visually appealing to maintain audience retention, and your calls to action (CTAs) must be top notch to spark engagement. However, nobody […]
Everyone talks about Black Friday marketingbut what about Thanksgiving? People love a feel-good story, and Thanksgiving is the perfect time for it. In 2016, a grandmother in Arizona sent a text message to the wrong number, unknowingly inviting a stranger to Thanksgiving dinner. Although they both quickly realized the mistake, he came anyway. The couple […]
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.” What John is saying is that if […]
Opinions expressed by Entrepreneur contributors are their own. Imagine that you have worked hard to create a new product that can solve your customers’ problems. Now it’s time to do some pre-launch work to spread the word about this product, get it in front of an audience and highlight its main benefits. you need content […]
Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won’t guarantee the content ranks well in Google Search. John said, “Just because something is human-written doesn’t make it helpful & […]
Opinions expressed by Entrepreneur contributors are their own. content is king It’s the blood of everything from algorithms to brands. It can capture the attention of the fleeting eyes of the masses and is the white whale of the day. And with only seconds to use, you better have some captivating content. Bad content is […]
The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if I told you with a little practice and minimal resources, you can create a strategy like an insider? Interviewing (when done correctly) can indeed be […]
Have you ever wondered how the marketing world has evolved over time? From banners and other sources of offline marketing, to radio and TV insertions, phone calls and text messages, and then the internet with Digital Marketing. Digital marketing brings new ways to consume and create content. Blogs brought new ways to write texts and […]
Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app. The video series will take users behind the scenes, and showcase unseen elements of the space, providing more engagement opportunities. As explained by Pinterest: “Through a series of […]
In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing properties on them, it would be fair to say that not everyone gets a kick out of reading about their financial results or who their new head of marketing is. […]