Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form video content as a part of their marketing. that being said 14% of businesses are still […]
This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results […]
Opinions expressed by Entrepreneur contributors are their own. Savvy business owners are always looking for new routes of monetization and new ways to make them customers happy. Premium content, designed to be a quality tier above typical online content, could be one of your best strategic assets. But what exactly is premium content and how […]
amide ongoing concerns about its data gathering processesand its possible linkage to the Chinese Government, TikTok’s influence continues to grow, with the platform now a key source of entertainment for many of its billion active users. And it’s not just entertainment, TikTok is also increasingly being used for search, with Google reporting earlier this year […]
Opinions expressed by Entrepreneur contributors are their own. Content pillars are a great search engine optimization (SEO) content writing strategy. Between the high volume of keywords and organic traffic, you can boost your Search Engine Results Page (SERP) rankings using content pillars. However, you need to understand how content pillars work and strategies that make […]
Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December 6th, which is why Google did not announce it until the 6th. This update adds new signals, most notably making it work for all languages […]
Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the […]
Opinions expressed by Entrepreneur contributors are their own. How do you identify and ensure high quality content? Quality should always be your priority content creation. Search engines value quality content when ranking websites; even more importantly, quality content significantly affects your readers and customers. But, you must apply reviewing and editing criteria to an article […]
Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report in Google Search Console. Google said links have a lot less of a significant impact today than they did years ago. Google said they have […]
Opinions expressed by Entrepreneur contributors are their own. Content marketing can be arguably divided into two distinct categories of practice: content creation other content promotion. Creation is necessary because the content doesn’t create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sure your work is discoverable. Which […]