You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion […]
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I’m wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked into SpamBrain into the update. Google also released a large update to the Search Quality Raters Guidelines, adding […]
Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online. getty At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are definitely advantages to […]
Imagine running your life without Google Calendar or Outlook Calendar. No thanks. If you are a digital marketer, then try to imagine running your content strategy and team without a content calendar. Yikes! A content calendar helps you to manage the process of planning, producing, and promoting content. With a content calendar, you can plan […]
Opinions expressed by Entrepreneur contributors are their own. Content marketing is a crucial piece of any high-performing marketing strategy, but too many people set out to create content without first mapping out how it will bring the business results they need. I applaud anyone with a “just do it” mentality, but it literally pays to […]
During August, Google changed the rules of the game. They launched the Helpful Content Updatea new algorithm update where they value original and insight pieces over recycled content. With this new scenario, website owners had to focus on creating experiences aimed at people first, with useful articles containing first-hand experiences. This first launch was focused […]
Danny Sullivan, the Google Search Liaison, said on mastodon that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about various topics on your site. The main thing, Danny said, was that you should write content however you want for your people and […]
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Before Contentstack came to be a pioneer and a leader in the headless Content Management System (A CMS is a software that helps in creating, managing, modifying, and publishing digital content) space, Neha Sampat had already churned […]
Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on mastodon“There is no “HCS score” or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO. This should surprise no one, as this is similar messaging Google had about SEO compliance […]
It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating the references of 2022 to 2023 is not enough, and Google says only do that when you make a significant update to that content. This […]