Imagine running your life without Google Calendar or Outlook Calendar. No thanks. If you are a digital marketer, then try to imagine running your content strategy and team without a content calendar. Yikes! A content calendar helps you to manage the process of planning, producing, and promoting content. With a content calendar, you can plan […]
the $1.5 trillion wellness industry is on the rise – and isn’t slowing down any time soon. This is great for companies like yours, because it means consumers are looking for what you have to offer. It also presents a key challenge: how do you stand out among a sea of competitors? Content is one […]
Every marketer knows that finding new customers today is a multi-step process. It requires several touchpoints and channels, each an opportunity to connect and interact with potential audiences, warming them up until the point of conversion. In fact, the average customer journey from awareness to relevance has no less than 12 touch points. The customer […]
Back to school? Back to business! in 2022, back-to-school retail spending was expected to reach close to $40 billion in the US, or an average of $864 per household. The back-to-college industry is even bigger, with forecast spending of nearly $74 billion, and average household spend of $1199 for college-related products. It’s not just school […]
Visual information is an essential element of human communication. Images and videos are easily digestible and shareable, which is so important in our digital age with data overload and social media. delightful Visual content can help businesses stand out stand out from the competition and grab people’s attention. In addition, compelling images can evoke emotion […]
Small businesses are not small in their economic and social impact. In the USA, small businesses employ over 47% of the workforce and were responsible for creating 1.6 million new jobs in 2020. As any small business owner knows, success takes blood, sweat, and tears, but the wages are priceless – do what you love, […]
The number of real estate agents is growing every year. In 2020 the National Association of Realtors reports 1.46 million members – an all-time high. The question is: How do you stand out as a real estate agent in a crowded market with a low housing supply and consumer trends that are uncertain and change […]
You always wanted to have your own blog and use it to advertise your company or product. They know blogging is critical to SEO, thought leadership, and building authority with your target audience. But the task of actually sitting down and blogging can seem overwhelming. Especially your very first blog post. But like everything else, […]
Squid game. Those are two words you may never have put together and suddenly it’s October 2021 and you don’t hear much anymore. The Korean-produced, dystopian drama series produced and streamed by Netflix is a record breaker in every way. Not just in terms of viewership or money (it made nearly $ 1 billion…), but […]
When you run a business, you know that an excellent product or service cannot be sold if the marketing campaign is ineffective for it. Effective marketing is the pipeline that will help you reach your audience – those who are ready and able to buy your product or service. Effective marketing generates sales and helps […]