TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutionswhich will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]
Tag Archives: Brand
It’s nothing new that the internet and the world today is filled with information and content. So much so that many brands may have started to wonder what else is there to create and how to keep up. In this sense, there has been constant talk about the need to humanize content and invest in […]
Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed. I cannot currently replicate this but it does help you see which merchants are being featured in this shopping ads carousel. Here is a GIF […]
Ways Businesses Can Use To Increase Brand Awareness In order to get ahead in the competitive world of business today, a business must have a strong brand identity. Branding is the way businesses are able to communicate to their potential customers. A company’s name, logo and messaging are all elements that can help make it […]
When we launched home page back in October 2021, we weren’t quite sure who would use it. We had a hunch, but it turns out we weren’t imaginative enough. Start Page has been used more widely than we could have possible imagined. From photographers to plumbers, baking sites to gig nights, seeing hundreds of new […]
During the annual Google I/O 2022 event, among many other news, the company announced that later this year, it will launch the “My Ad Center” platform, an advertising “hub” that will give users greater power over the ads they want to receive. According to the company, the tool will replace the current functionalities of AdSettings […]
TEGO, a premium activewear brand for athletes, was started by entrepreneurs Krishna Chandak and Ashish Nail in 2016. According to the founders, it was born out of the need for a good workout gear they could not find. Hence, the duo set out to create products that would make a difference to their workouts. “We […]
Home Business Magazine Online 2XL Swagger Brands is an Austin-based next-generation Spirits company. At the core, hey are creators, philanthropists, motivators, and entrepreneurs. Their beverage brands, Trailblazing Spirits, PinkKitty, and EasyRhino are next-generation brands that meet an unparallel need among health-conscious consumers. They commit to health, wellness, and social responsibility which fuels their drive. Most […]
Fresh out of college in 2015, Megha Poddar and Shradha Ponappa realised one thing – younger generation needed a clothing brand they could simply resonate with. It led them to start Red Velvet, a fashion brand, which was later rebranded as Spring Diaries. “We were just out of college at the time in Bengaluru, and […]
After almost one month of publicizing its new sandwich in Brazil, McDonalds had to withdraw it from circulation after accusations that the burger “McPicanha” (something like McRump) does not actually have any rump cap in its composition, but rather a sauce that gives the product its flavor and name. The burger launch was even advertised […]