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Niche Marketing
Here’s how this premium efficiency activewear model is carving a distinct segment within the health market
20
May
May
TEGO, a premium activewear brand for athletes, was started by entrepreneurs Krishna Chandak and Ashish Nail in 2016. According to the founders, it was born out of the need for a good workout gear they could not find. Hence, the duo set out to create products that would make a difference to their workouts. “We […]