brand management Brand management is one of the most integral parts of running a successful business. It’s a complicated process that needs to be handled delicately but can be broken down fairly quickly. dr Jordan Sudberg believes that brand management tactics can effectively prevent or decrease pain levels caused by physical and emotional stressors within […]
Sajani Amarasiri is a totally natural at being a small business owner. Your tea company, Cola goodies, has experienced fast growth in the two years since its inception. The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works […]
Look, Twitter may have a reputation for endless political discourse and ancient memes. And sure, sometimes that’s true. But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. But there’s still […]
Home Business Magazine Online Your customer base is one of the best assets you have as a small business owner. From repeat business to spreading the word about your brand, satisfied clients can catalyze business growth all on their own. All you need to do as a business owner is to encourage and reward the […]
Opinions expressed by Entrepreneur contributors are their own. How do brands keep themselves in the public eye? marketing isn’t as easy as a few decades ago when a billboard or a newspaper ad might have sufficed. Today, brands have a much larger area to cover. With the internet and ecommerce being more prominent, businesses now […]
Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes […]
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to […]
Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing a personal brand’. We […]
I’ll be straight to the point here: if your brand is not committed to diversity and inclusion, you are missing out on alot. You are not just missing the opportunity to do the right thing towards making the world more respectful and better. You are also missing out on business and money. I’ll soon get […]
This blog post may be titled “What is social commerce?,” but maybe it should actually be called “Do you want to make some money?” Global eCommerce sales are predicted to grow to $1.6 trillion in the next three years—an increase of over 100% compared to 2020. There’s never been a better time to start selling […]