Opinions expressed by Entrepreneur contributors are their own. Most people see search engine optimization (SEO) as a kind of solitaire. You work entirely in isolation, improving your website and offsite references to maximize your results. To some extent, this is a reasonable way to look at SEO. But if you want to see even better […]
Opinions expressed by Entrepreneur contributors are their own. At least 93 percent of marketers have included influencer marketing in their brand strategy. Additionally, In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts, which means that it’s more important than ever for brands to embrace a […]
Opinions expressed by Entrepreneur contributors are their own. A community can be formed in many ways. For example, it can be done through social media, offline events or by creating an online forum. In order to create a community on social media, you should post contents that will attract people who have interests similar to […]
There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word. Google may have done that for the term and brand name [pepper] – where now Google […]
This edition of Social Proof features a different story, offering the scenario of “what if my personal brand grew to be more than me?” That has been Tori Dunlap’s experience as her project to save $100,000 before the age of 25 has grown into a business touching millions of people’s lives. The founder of multimillion-dollar […]
Opinions expressed by Entrepreneur contributors are their own. Establishing a strong reputation for your personal brand relies heavily on getting the right exposure. Personal brands that make it big often point to a successful media story that propelled them from “trying” to “trending,” sometimes calling it a lucky break. Getting a lucky break is one […]
Opinions expressed by Entrepreneur contributors are their own. How do brands keep themselves in the public eye? marketing isn’t as easy as a few decades ago when a billboard or a newspaper ad might have sufficed. Today, brands have a much larger area to cover. With the internet and ecommerce being more prominent, businesses now […]
brand management Brand management is one of the most integral parts of running a successful business. It’s a complicated process that needs to be handled delicately but can be broken down fairly quickly. dr Jordan Sudberg believes that brand management tactics can effectively prevent or decrease pain levels caused by physical and emotional stressors within […]
Sajani Amarasiri is a totally natural at being a small business owner. Your tea company, Cola goodies, has experienced fast growth in the two years since its inception. The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works […]
Look, Twitter may have a reputation for endless political discourse and ancient memes. And sure, sometimes that’s true. But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. But there’s still […]