Creating value with your brand identity Creating value with your brand identity There are many ways to demonstrate the importance of a company’s brand identity. According to entrepreneur Alexander Djerassia company can create value with its brand identity. By becoming an embodiment of luxury, exclusivity, and modernism, the brand logo has the potential to become […]
No amount of marketing or advertising can help an inferior product last. Similarly, nothing can keep a genuinely effective product from flourishing. The fate of a good product is sealed in the problems it solves, the value it brings, and the ability to not only assert its superiority but maintain it as well. That’s the […]
It’s no secret that we’re expected to do much more these days than simply write. Congratulations! You are now the CEO of your personal brand. In addition to writing, it’s also your job to create a strong online platform to share your work, reach new readers and discover opportunities. One of the most effective ways […]
As CEO of your personal brand — yep, you’re not just a writer anymore — you’re in charge of finding new assignments, writing, editing your work, promoting your pieces and seeking out opportunities to continually develop a strong personal brand that sets you up for future success. If you’re feeling overwhelmed by all the possibilities, […]
Since the pandemic started we’ve seen a big increase in people watching Reels and TikTok videos. Are you the kind of person that is into those new trends as well? If you are, you will be pleased to know that Google is already working on ways to display short videos in search results more often. […]
The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Higher conversion rates are a reflection of: Brand sponsorships have increased following the 2020 global […]
Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about brand purpose hits new heights: should businesses take a side, and support Ukraine? Or should they be silent instead? Yes. Here we go, again. Another post about brand purpose. If brands cannot add something positive […]
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that […]
Brands of every size and industry saw their marketing budgets decrease after the COVID-19 epidemic in 2020. Many brands had to halt or reduce their brand awareness campaigns as a way to cut costs. The brands refocused their resources and bandwidth on engaging existing customers, rather than trying to win new ones. Because they inspire […]
Ease of Doing Business for MSMEs: Over the years, Ankit Toys has expanded to other indoor games, educational and plastic toys, and now art and craft with a manufacturing unit in Delhi. With the large Indian and international players such as Funskool, Hasbro, Fisher Price, and more also operating in board games and puzzle segment, […]