Tag Archives: UkraineRussian

Should Business Take A Aspect In The Ukraine-Russian Conflict? A Dialogue About Brand Function

Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about brand purpose hits new heights: should businesses take a side, and support Ukraine? Or should they be silent instead? Yes. Here we go, again. Another post about brand purpose. If brands cannot add something positive […]