Tag Archives: dominated

Niche Marketing

Naru Organics: How This Model Dominated Its Area of interest With a Superior Product

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25
Mar

No amount of marketing or advertising can help an inferior product last. Similarly, nothing can keep a genuinely effective product from flourishing. The fate of a good product is sealed in the problems it solves, the value it brings, and the ability to not only assert its superiority but maintain it as well. That’s the […]

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Niche Marketing

In an business dominated by California and Europe, Branwar Wines builds its area of interest with South African wines

Posted on by admin
21
Feb

In 1997, Wayne Luckett, then a Southwestern Bell engineer, moved his family to Johannesburg, South Africa, for a job assignment that lasted 5½ years and led to an appreciation, if not devotion, to the country’s fine wines. When he left, he returned to Houston with what he thought was a two-year supply of his favorite […]

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