Tag Archives: builds

Twitter Launches Super Follower Solely Spaces because it Builds on its Creator Monetization Choices

Twitter’s rolling out a new subscriber-only element to help creators build their in-app communities, with Super followers only spaces now available to selected creators that offer subscriptions. As explained by Twitter: “Now with Super Follows-only Spaces, creators can offer an extra layer of conversation to their biggest supporters beyond Tweets by engaging them through live […]

In an business dominated by California and Europe, Branwar Wines builds its area of interest with South African wines

In 1997, Wayne Luckett, then a Southwestern Bell engineer, moved his family to Johannesburg, South Africa, for a job assignment that lasted 5½ years and led to an appreciation, if not devotion, to the country’s fine wines. When he left, he returned to Houston with what he thought was a two-year supply of his favorite […]

How Transparent Digital Marketing builds lasting buyer loyalty

With the online world and mobile technology becoming increasingly large parts of people’s lives, it’s never been easier to connect with new customers.  But people don’t just want to connect with the companies and brands they buy from anymore. They want to build actual relationships that feel intimate and personal. Data and digital marketing have […]