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Niche Marketing
These two ladies entrepreneurs are constructing a distinct segment style model for GenZ
11
May
May
Fresh out of college in 2015, Megha Poddar and Shradha Ponappa realised one thing – younger generation needed a clothing brand they could simply resonate with. It led them to start Red Velvet, a fashion brand, which was later rebranded as Spring Diaries. “We were just out of college at the time in Bengaluru, and […]