At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a way to earn some extra money from her kindergarten classmates. “I don’t know why, but my aunt spoiled me with Hello Kitty stationery,” Janet said. “I would tear […]
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter […]
People don’t just randomly buy whatever they see or like. There’s a process we all go through before we swipe our credit card or click the “order now” button. Sometimes it takes days, weeks, or months for us to make these decisions. Other times it’s the exact opposite. We make up our minds almost in […]
In as competitive a field as insurance sales, agents and brokers are always looking for ways to increase their sales, profitability and competitive edge. Whether using new marketing tools such as search engine optimization or pay-per-click advertising, or attending industry conferences, successful insurance sales professionals recognize that being content with the status quo is the […]
B2B sales aren’t easy. The competition is fierce, the market and customer demands are ever-changing, and customers are becoming less likely to respond to a salesperson, preferring to conduct research and make decisions independently. Are you looking to understand more about what B2B sales entail? Do you hope to gain a deeper insight into the […]
Very few organizations don’t have a goal of boosting sales. It’s pretty much imperative. To keep growing your company, you’ve got to have revenue flowing in, which comes from new or repeat sales. Straightforward, but unfortunately, many sales teams take this to mean they simply need to work harder at what they’re doing. Sometimes, however, […]
Every marketer knows that finding new customers today is a multi-step process. It requires several touchpoints and channels, each an opportunity to connect and interact with potential audiences, warming them up until the point of conversion. In fact, the average customer journey from awareness to relevance has no less than 12 touch points. The customer […]
If you’re wondering how to increase online sales, have we got something for you. We are sure you’ve been working hard day and night on your ecommerce strategy. But there are always tactics to optimize and tricks to boost profit. This article will walk you through 16 tips designed to blast off your revenue. If […]
9 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing & Sales A lead is not a random potential client. It is a potential lead that is only a step away from purchasing your products or services. All you need is to grab their attention, provide value and prove that your products or services […]
E-commerce is 1 of the most powerful and fastest-growing industries in the world today. It is predicted that 95% of sales will occur online by 2040. NielsenIQ data shows that 67% of all consumers report changing the way they shop due to COVID-19, and this figure is poised for further growth. The move to online […]