Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store. Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. We were […]
Opinions expressed by Entrepreneur contributors are their own. As artificial intelligence has become an increasingly powerful technology across several industries, many of us have begun to wonder how they can harness AI’s potential to improve their operations and increase conversions. Entrepreneurs and sales leaders have a powerful AI tool to potentially revolutionize their sales pipeline […]
Having a unique perspective is essential to creating a successful online course. It’s how you get your course to stand out from the crowd. However, that won’t matter if you can hardly get people to know about your course in the first place. According to Oxford Learning College, online learning has seen a 900% growth […]
Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact, […]
In this article, you’ll get answers to these questions about sales pipelines: What is a sales pipeline? A sales pipeline is the steps you take to turn a potential customer into a paying customer. Sales pipelines show you how many open deals you have and which deals need attention. A sales pipeline is essential for […]
Have you ever heard that price is different from value? When you take advantage of a promotion, you can pay less for a product worth a lot. This is thanks to a discount. It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. You […]
Today’s sales pipelines can have dozens of touchpoints. Keeping up with your customers is a challenge for any business, and even more so for small businesses and solopreneurs. But with customer relationship management software, you can bring all the data you’ll need for your sales and marketing strategies into a single platform. It boosts your […]
Today, you have a wide selection of sales enablement software solutions with varying functionality and features that you can choose from. Choosing the right enablement software can be a long process as you discover what features your own sales team needs to drive new business and retain existing customers. In this article, you’ll discover the […]
Opinions expressed by Entrepreneur contributors are their own. Within less than two decades, marketing as we know it has changed almost beyond recognition. At the beginning of the century, business owners and marketers had a limited choice of channels through which they could reach potential customers. For small businesses, some of those channels were cost-prohibitive. […]
Thinking about starting your coaching business? Or you just want more clients? Without a well-organized strategy, the process of converting potential clients into loyal customers can become more complicated than it needs to be. That’s where the sales funnel becomes helpful. A sales funnel acts as a roadmap that streamlines how potential customers engage with […]