As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD, which designs clothes specifically tailored to fuller busts. I […]
The world of e-commerce is expansive and spans a number of topics. In this post, we’ll talk about everything you need to know when it comes to running your own online store, including topics like how e-commerce works, the different types, the e-commerce trends you should be paying attention to, the best e-commerce platforms, how […]
The holiday season is the crescendo of the retail symphony, a time when meticulous preparation meets opportunity. As the anticipation builds towards this peak shopping period, your business’s readiness can mean the difference between a good season and a great one. Our expertly crafted guide is the companion you need, offering a wealth of essential […]
LinkedIn continues to double, and triple-down on AI, this time in its Sales Navigator platform, with two new additions designed to help marketers hone in on more viable prospects. The first update is a new element called “Account IQ”, which uses generative AI to provide an overview of a specific business. As you can see […]
Structuring a sales funnel for e-commerce requires planning and organization. Generally, this helps create a successful online store able to communicate with their customer base at all stages of the journey. But what is a sales funnel, exactly? And, more importantly, how can you ensure your e-commerce funnel is efficient and effective? In this post, […]
Today, it’s the easiest it’s ever been to shop online with just a few taps on your phone screen. Online retail is showing no signs of slowing down. Studies show that by 2026, e-commerce sales will continue to grow by 56%, reaching a whopping $8.1 trillion in total revenue. While brick-and-mortar storefronts are certainly not going […]
“What does your company do?” “Why would I switch over to you?” “I wish there was an easier way.” When a prospective customer says something like this it’s a sign of purchasing intent. They’ve thought about buying. They need a new service, a new product, a new solution. The only question is: who are they […]
As a marketer or sales rep trying to nurture and quality leads at scale, time is of the essence– ActiveCampaign’s AI email generator is here to revolutionize your workflow. In addition to using AI to generate email content for your marketing campaigns, you can now generate content for your automated 1:1 prospecting emails, standard saved […]
“I need some time to think about it.” “It’s too expensive.” “Just send me some information.” If you’ve ever worked in a sales role, you know that every prospect has an objection. There’s some hesitation or drawback that keeps them from signing on the dotted line. Building awareness and generating leads is a challenge in […]
E-commerce holidays 2024: the dates that matter Download our e-commerce calendar to ensure you don’t miss any chance to engage your target audience. The landscape of e-commerce is ever-evolving, with businesses constantly on the lookout for the perfect opportunity to connect with their customer base. We’ve meticulously curated what we believe are the most important […]