As it works to mitigate the impacts of Apple’s ATT updatewhich has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interestMeta has today announced a new set of B2B targeting audience segments, which will provide another way for B2B marketers to reach key decision-makers across its apps. As you […]
Tag Archives: Marketers
TikTok has become marketer’s sweetheart when it comes to social media platforms. So, it was no surprise to find TikTok as the platform to be most invested by marketers in 2022, according to the State of Marketing Report 2022. But is it enough just being on this channel, replicating the content, and investing money in […]
TikTok ends 2021 with 655.9 million total usersand, according to the parent company Bytedance, they now have 1 billion monthly active users. But that’s not the platform’s only achievement. According to Google, nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. Currently, it is already possible to […]
As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot […]
It’s tough to take anything with the word “dump” in it too seriously. And when it comes to Instagram’s latest phenomenon, the photo dumpembracing your silly side is half the battle. Among the filtered, edited, there’s no way her room is actually that clean photos we expect from the platform in 2022, the photo dump […]
48% of marketers have chosen Social Media Marketing as the top area of desired growth. Other important skills are being neglected, though. Recently, unsupervised Surveyed 748 marketers with the goal of better understanding their preferences regarding tools, professional aspirations and goals. However, two research questions caught my attention: 1) The marketing departments’ weakest skills. 2) […]
Have you considered the potential of Reddit for your digital marketing efforts? The platform currently serves over 52 million daily active usersand with highly engaged communities in all manner of niches, it could well be a great path to not only learn more about your target market, but also connect with them in a more […]
In email marketing, crafting compelling emails and sending them to optimized segments is only half of the equation. And all that work is in vain if those emails don’t make it to your recipients’ inboxes. Email deliverability is the other half, ensuring that your emails reach recipients and don’t end up in the spam folder. […]
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms. Now in this last part, part three, we spoke about […]
The short video sharing platform TikTok has amassed an enormous following in a short span of time. Users of all ages spend their day scrolling through the video of hundreds of creators that post daily. It is not surprising that the platform is now able to collect, analyze and publish data of their findings. Recently, […]