There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. But then you have to deal with the 400 DMs crowding your inbox after you ask for it… Enter: Instagram question stickers. The questions sticker for Stories collects and organizes […]
The short video sharing platform TikTok has amassed an enormous following in a short span of time. Users of all ages spend their day scrolling through the video of hundreds of creators that post daily. It is not surprising that the platform is now able to collect, analyze and publish data of their findings. Recently, […]
As a marketer, understanding LinkedIn analytics is crucial to your success. That’s because being “data-driven” isn’t just a buzzword — these days, it’s a necessity. LinkedIn’s analytics can help you track progress, measure success, and connect with your target audience. In this complete LinkedIn analytics guide, you’ll: Learn how to use LinkedIn analytics Discover the […]
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge facing B2B marketers globally, with 21% identifying this as their top concern, according to new research from LinkedIn. Last month, LinkedIn conducted its Global B2B Marketing Sentiment Survey, revealing that approximately half of the 1,700 senior marketers who […]
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-party data is currently their preferred type of information source, increasing demand for “high-quality third-party audience data” by 25% from 2020 to 2022. Amid growing concerns about privacy laws and the end of third-party cookies, first-party data […]
Twitter has been in the spotlight lately, due to the troubled negotiation with Elon Musk. But even with this uncertain scenario, that hasn’t stopped them from working hard to launch updates and new features to their users. After the feed algorithmcreated to provide a better user experience while navigating the platform, and the edit buttonwhich […]
Social media can feel inescapable, even for casual users. On average, users spend almost 2 ½ hours on social media every day — that adds up to more than a full month each year. No wonder so many of us are experiencing social media burnout. For social media professionals, it can be even more overwhelming. […]
The era of social commerce is in full swing! And social networks have become the best place for younger generations to research brands, according to Hootsuite’s Social Trends 2022 report. In fact, 75% of Gen Z users in the US are influenced by social ads in their purchasing decisions. Which just goes to show the […]
A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what […]
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