When you’re a digital marketer working in a saturated market, there are two possible solutions to getting business: Find a way to stand out from the crowd or find a way to narrow your focus, or “niche down,” even further within that market. Today I want to discuss the latter option. Let’s start by wrapping […]
We’ve compiled the latest and most valuable social media statistics to inform your social marketing strategy. Understand how social media channels perform, get detailed information on essential demographics, and gather actionable insights into how users behave on each platform. So, hold on to your hats and buckle up tight as we give you unparalleled access […]
While interest in electric cars is on the rise among increasingly climate-conscious consumers, there are still some significant barriers that are stopping people from buying an EV. So what are the key considerations for marketers, and how can you address the right elements to maximize take-up? That’s the focus of Meta’s latest research report on […]
Most search marketers are saying that the cost per clicks are up from last year on Google Ads. In short, most advertisers are saying the overall cost of each click is more expensive this year than it was last year. I spotted a Reddit thread that had less than 200 votes, where if you look […]
If you work with email marketing (as basically all marketers do), you’d probably have been concerned about how all recent privacy regulations and changing industry rules are affecting your strategies—and how to adapt to all that. Well, you’re not alone: a survey called “email in 2022” pointed out that 74% of marketing leaders are concerned […]
Marketers can play a huge role in transforming the world by educating the market, sharing the right message, and moreover, helping organizations to create a long-lasting inclusive mindset and to promote inclusive behavior, while messaging with representativeness and authenticity. We’re presently living in a world where Most people don’t show brand loyalty at all. More […]
Let me ask you a question: are you reading this article on your phone? If you answered yes, you are by no means alone. 2021, People spent a third of their waking hours on their phones. According to the App Annie State of Mobile 2022 report, that’s a solid 4.8 hours per day browsing apps. […]
As the digital age advances, more and more data is generated and collected in Digital Marketing. Users leave traces as they browse the web every time they click a link or go to a page. Imagine, then, the volume of data in the Big Data universe. The data websites collect from users are called cookies. […]
30 second summary: Accessibility underpins great user experience and positive brand perception, which are key factors that appeal to value-minded consumers According to WebAIM, 98 percent the US based websites are inaccessible While it’s not a glitzy aspect of digital marketing strategies, there are multiple levels of the “why?” and how? “Brands need to be […]
Compendium. A word bigger than its own description: a collection, compilation, treasury, digest. It brings to mind a huge repository of everything that is, and related to, one subject. In this case, evergreen affiliate marketing niches. It’s quite lofty to say that this is the best of the best in all the lists out there […]