The short video sharing platform TikTok has amassed an enormous following in a short span of time. Users of all ages spend their day scrolling through the video of hundreds of creators that post daily. It is not surprising that the platform is now able to collect, analyze and publish data of their findings. Recently, […]
The exponential growth of Podcasts is all around us – with some forecasting the number of podcast listeners will surpass 160 million in 2023 following increases of around 20 million each year. That’s the kind of growth your company would dream of right? There is plenty for marketing leaders to learn from how some global […]
Love it or hate it, Elon Musk is one of the most eccentric billionaires of our times. His financial decisions and investments give us something to talk about. Even his own tweets can lead to heated discussions on the internet, and between big companies. For sure, this is not the first time Musk made something […]
Picture the scene. You spend hours working on a perfectly crafted marketing email. You go back and forth, deleting a word here, adding a comma, and using your thesaurus to get the tone just right. Finally, you hit send. Then, you hover over your inbox like a lovesick 90s teenager waiting by the house phone. […]
Customers nowadays are more aware of the protection of their privacy. They don’t want all their information and personal data to be out there without any restrictions. Big companies, like Apple, have already taken action regarding the matter. The new IOS 15 update released in September 2021 with Mail Privacy Protection, which brought a lot […]
Are you considering your social media strategy for the year ahead? Want to know if Reddit could be a platform worth your time and effort? The team from Giraffe social media share the Reddit stats you need to know in this infographic. Here’s what they cover: Daily active users Average time on site Active subreddits […]
Sure, you’ve got some idea of who is using Instagram: your best friend, your boss, your uncle, that girl who sat behind you in physics. After all, you see their sunset pics every day as you scroll through the app. But to really understand broader Instagram demographics, social media marketers need to look beyond their […]
TikTok has announced its second ‘For You’ Summitthis time focused on the South East Asian market, which will see it host a range of sessions with platform experts and creators to showcase the latest opportunities for marketers in the app. As explained by tik tok: “The new age of entertainment has arrived. Across content, culture […]
Twitter is a microblogging and social networking platform that encourages its audience to share posts (commonly known as Tweets) and engage with other users. To get the most out of marketing campaigns on the platform, it’s worthwhile to understand the Twitter statistics that make the network tick, how and why audiences use Twitter, and what’s […]
Whether you love it or hate it, TikTok is increasingly hard to ignore. After a record-smashing 2021, the app (and its audiences) are bigger than ever. While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of content and community. And with the launch […]