Welcome to the landscape of business emails, a realm that seemingly stands apart from the relaxed chatterboxes of Slack or the casual feeds of social media. But does it? Or do the same rules apply? Can spontaneous GIFs, emojis, and informal banter cross the chasm between social platforms and our work inboxes? Our most recent […]
We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important […]
Picture the scene. You spend hours working on a perfectly crafted marketing email. You go back and forth, deleting a word here, adding a comma, and using your thesaurus to get the tone just right. Finally, you hit send. Then, you hover over your inbox like a lovesick 90s teenager waiting by the house phone. […]