Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because there was a lot of core search I had to cover. Google removed the waitlist for Bard, and added Google Search, Maps, Lens, and other search-related features to the AI generative service. Oh, and […]
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights. Google said it released these insights to help you have more “successful” campaigns “this holiday season and beyond.” Search Terms Insights Search terms insights let you see what […]
Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all. Now the import tool will import from Google Ads Smart Shopping Campaigns and Local Inventory Ads. Plus, Microsoft is testing […]
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines. The new Performance Planner tool for Performance Max allows you to create plans and understand how you can invest your […]
Google AdSense has announced support for personalization with first-party cookies and also new improvements to the blocking controls navigation. First party cookies for personalization Google AdSense now supports personalization with first-party cookies. Google wrote “First-party cookies for personalization help to show personalized ads to your users when third-party cookies aren’t available, which may increase your […]
Google has updated the Google tag (the new Google tag) to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations. Google wrote “we’re unveiling another set of capabilities that provide more visibility into your site’s measurement coverage and simplify the setup.” The new tag coverage summary, you […]
Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dynamic search ads. (1) Pinterest Import – you can easily import campaigns from […]
Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report “to make it clearer.” Google wrote “We’re improving the Core Web Vitals report From today we’ll start surfacing URL-level data in the example […]
Google announced Several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new Location targeting controls other diagnostic insightsand others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet. Seasonality adjustments Seasonality adjustments are now available and are designed to help you […]
Google launched the popular products carousel in 2019 but now it seems Google is showing a carousel above the products to filter based on price, brand and other attributes. So we have an embedded filter carousel within the products carousel. Shameem Adhikarath posted this on Twitter implying this was new and my old screenshots do […]