Thinking of pranking your customers with a hilarious April Fools’ email but are worried about landing flat instead of funny? You should be. Executing a successful April Fool’s email campaign requires more than just a good chuckle. You’ve come to the right place if you’re ready to learn from the best (and maybe share a […]
How do you get people to give you their email address? Where do your best email subscribers, leads, and customers come from? Email is one of the oldest online channels, but it’s still crushing it. Smart marketers invest in email marketing. As everyone hops on the email acquisition train, some parts of email acquisition are […]
Selling a house goes way beyond just adding a “Buy Now” button to your website. In real estate, it’s about building a genuine relationship with your leads, deeply understanding their needs, and successfully guiding them through one of the most significant purchases they’ll ever make. Now, the key to building any meaningful relationship is adopting […]
Email marketing is one of the most powerful tools in a marketer’s toolbox. Consider the following statistics from our email marketing benchmark report: The average email open rate is 26.8% The average click-through rate is 1.89%. Additional studies show that email converts 40 times more customers than social media and generates a 3600% ROI. The […]
The power of personalization in email marketing has become more than just a buzzword; it’s a pivotal strategy for engaging customers and driving business growth. With the influx of information and options available to consumers, the need to cut through the noise and deliver messages that resonate on a personal level has never been greater. […]
As a coach, loyal and happy clients are one of the greatest factors that keep you in business. But the market is constantly growing, which then translates into more competition. That means you need more effort to gain or retain your clients now than before. To stand out, one of the most crucial things you […]
Ever wondered why March Madness-themed emails flood your inbox every year? This three-week US phenomenon features 68 college teams battling it out from noon till night. But it’s more than just basketball; it’s a social and cultural fest that marketers shouldn’t miss out on. Many current NBA stars had their moments of glory as college […]
There are many email marketing platforms out there, and they offer services that range from free to relatively expensive. What your company needs has to do with the size of your brand and your marketing budget. Here are eight questions you should ask yourself before choosing an email service provider: How intuitive and easy-to-set-up is it? […]
Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These changes apply to all senders, with a more pronounced impact on deliverability for bulk senders. ActiveCampaign is committed to supporting you through these changes, providing the tools and support needed to maintain compliance with evolving email […]
Millions of people worldwide will celebrate St. Patrick’s Day this March. If your business maintains a newsletter, you likely have a few of those celebrants on your list. Maybe this is your first time running an email campaign for this holiday, or you’re looking for ideas. Either way, you’re in the right place. This article […]