From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference […]
Tag Archives: Email
If you were building your dream house, you wouldn’t start digging the foundation or raising the walls with just your hands. You might use a shovel and a hammer. Some nails. In other words, you’d use tools. When you’re building your email lists, there’s no such thing as too much help. Email capture is hard. […]
You’ve probably heard that email deliverability is crucial in digital marketing, but have you ever pondered what it entails? Email deliverability isn’t just about sending emails; it’s fundamentally about ensuring your message successfully lands in your recipient’s inbox. Whether your email graces the primary inbox, gets sidelined to the promotional tab, or worse, ends up […]
Today, you have an incredible array of options when it comes to email drip campaign software, each offering unique features to enhance your marketing automation efforts. As you strive to engage your audience with personalized and timely communication, the choices available can be overwhelming. This article will go into detail on the top seven email […]
Cold email is tricky. What do you send? Are there cold email templates you can use? Which cold email techniques actually work? Is there a cold email template that you can use and get positive results? In this post you’ll learn: How do you write a really good cold email? 10 cold email templates you […]
Want to build your email list more effectively and get more valuable leads for your business? That’s a great strategy. Email marketing is one of the most powerful (and affordable) channels to reach potential customers. That’s why 87% of marketers use email to promote their product, software, or service. But getting people to subscribe is […]
There’s no one way to write an email. With different use cases and formats, each type of email serves a different purpose and delivers a unique message. In this post, we’ll talk about everything you need to know about how to write an email, including tips on writing great email subject lines, crafting a follow-up […]
The world of e-commerce is expansive and spans a number of topics. In this post, we’ll talk about everything you need to know when it comes to running your own online store, including topics like how e-commerce works, the different types, the e-commerce trends you should be paying attention to, the best e-commerce platforms, how […]
An email is a chance to send relevant, valuable content to your customers. But if your email subject line fails, the rest of your content doesn’t matter. The most important part of your email is the subject line — and it also happens to be the hardest part to write. There’s very little space and […]
Throughout the year, there are many opportunities to promote your online store–from new product launches, restocking bestsellers, and holiday or anniversary sales events and more. Email marketing is an effective way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your brand. If you use Shopify or […]