What is Electronic mail Advertising and marketing? Technique, Instruments, & Examples (2024)

There are many email marketing platforms out there, and they offer services that range from free to relatively expensive. What your company needs has to do with the size of your brand and your marketing budget.

Here are eight questions you should ask yourself before choosing an email service provider:

• How intuitive and easy-to-set-up is it? 
• Has this provider been around for a while?
• How often do they update their platform? (This can be both good and bad)
• How many options do they have for email design and templates?
• What type of email and marketing automation is available?
• What type of payment structure do they use?
• Who is their ideal customer (is it you)?
• Does it track revenue and tie into your CRM?