This post was updated on July 6, 2022. It’s pretty rare to find a brand that isn’t doing some form of email marketing (85% of B2B companies leverage it as a key part of their content marketing). Everyone is sending something, whether they’re promoting their latest products, sending out a weekly newsletter, or engaging in […]
A good email blast can be the difference between winning and losing customers. Today, the world is dominated by social media, digital advertising, and influencer marketing. Each of these has its rightful place in your marketing strategy. But what about email blasts? Are they outdated? Research shows that in 2022, more than half the world’s […]
Google has updated its suspension notice emails from Google Business Profiles. Now when your business is suspended, Google will send an email explaining why it was suspended, i.e. for a policy violation. Here is what the email looks like, as posted in the Local Search Forum: It reads, “your profile has been put under restriction […]
In an age where customer comments, reviews, and ratings can easily bring down businesses, excellent customer service is critical for any business looking to succeed. Providing excellent customer support will enhance the company’s reputation and build brand loyalty. One of the most efficient channels for customer support is email. However, crafting a well-written and professional […]
Isn’t it funny that email marketing remains one of the best tools for reaching your audience despite being such an old channel? This is all thanks to its cost-effectiveness and high ROI potential–the average stands at $36 for every $1 spent. But email marketing also has its faults. The main one is the inevitability that […]
In the world of online retail, savvy store owners recognize the unmatched power of e-commerce email marketing. It’s not just about sending emails; it’s about the incredible ROI it brings without breaking the bank. The magic lies in its scalability, allowing you to save on resources, from time to customer acquisition costs. Running an online […]
Email is one of the most powerful and effective communication tools. However, the effectiveness of your email campaigns heavily depends on email deliverability—ensuring your emails reach the intended recipients’ inboxes. One crucial aspect of optimal email deliverability is the IP warm-up. IP warm-up is similar to a runner stretching before a marathon—it prepares the email […]
The quest to capture your audience’s attention begins long before they dive into the content of your email—it starts at the subject line. With inboxes cluttered with hundreds of daily messages, it’s the compelling, well-crafted subject line that often makes the difference between an open and an ignore. However, creating top-notch email subject lines (day […]
As a marketer or sales rep trying to nurture and quality leads at scale, time is of the essence– ActiveCampaign’s AI email generator is here to revolutionize your workflow. In addition to using AI to generate email content for your marketing campaigns, you can now generate content for your automated 1:1 prospecting emails, standard saved […]
History is filled with examples of personal assistants that made a huge impact. There was Marcus Tullius Tiro, who invented a form of shorthand writing in ancient Rome that was extensively used for more than a thousand years. Or Marguerite LeHand, who was such an incredible assistant on Franklin D. Roosevelt’s team that she was […]