Tag Archives: Warmup

IP Warm-Up for Email Deliverability: Tips and Greatest Practices

Email is one of the most powerful and effective communication tools. However, the effectiveness of your email campaigns heavily depends on email deliverability—ensuring your emails reach the intended recipients’ inboxes. One crucial aspect of optimal email deliverability is the IP warm-up. IP warm-up is similar to a runner stretching before a marathon—it prepares the email […]

IP Warmup: Why You Want It

Let’s talk about email deliverability. In a perfect world, every time we hit that “send” button, 100% of our recipients receive 100% of our content up until the day they consciously choose to unsubscribe from it. Then why do so many email marketing platforms take particular pride in having 99% or even 98% deliverability? Shouldn’t […]