Elon Musk is looking to fulfill a key promise to creators in the app, with X developing a new option that will enable subscribers on X to share their email contact information with a creator they follow, if they choose. As you can see in this example, posted by X News Daily, X is working […]
Today, businesses around the world have embraced WordPress as a versatile and user-friendly platform for building and managing their online presence. With its intuitive content management system, even non-technical users can create and update websites with ease. One of the cornerstones of WordPress’s power lies in its vast ecosystem of plugins. These plugins are essentially […]
Email marketing remains a cornerstone of successful business communication and outreach strategies in today’s digital landscape. We’ve compiled all the essential terms you need to know to sort through the wealth of jargon and technical terminology. Whether you’re a seasoned marketing professional looking to refresh your knowledge or an aspiring marketer eager to learn the […]
At least 1 in 3 people have their email images turned off. Lots of people don’t even see your awesome email design. That makes your call-to-action email button your only chance to get conversions. But if your button is also an image, no one will ever see it. What if you could protect your email […]
For years, many senders felt they walked a thin line between transactional email and commercial email with different campaigns, from welcome series to birthday emails to abandoned cart emails. I’ll often hear from customers: “We don’t need to include an unsubscribe link. This email is transactional.” But is it transactional? A recent court case clears […]
Email marketing can be one of your biggest Cyber Monday revenue drivers—when people see it. However, it doesn’t matter how good your email designs or discounts are if nobody sees them—and that’s where top-notch Cyber Monday email subject lines play a critical role. Below, we’ll walk you through everything you need to know to craft […]
An application programming interface (API) allows two software applications to interact with one another through well-defined protocols and methods. Within the context of email, an email API allows applications to interact with an email service. This communication interface enables programmatic processes such as sending, receiving, and tracking emails. The emergence of email APIs has significantly […]
Nearly 70% of people abandon their shopping carts online. That means 7 out of 10 people who add something to their cart leave without paying you. Thankfully, it’s not the end of the world—nor the end of your sales. With the right cart email strategy, you can get a bunch of cart abandoners (read: 10% […]
When email marketing meets automation, you can create funnels that generate huge sales and profits while you sleep. Or so you’ve heard. The reality of automated emails is a bit trickier than it seems at first. When email funnels work, they’re powerful. The case studies are everywhere. Automation is the latest craze. But there are […]
The new year can be an excellent time to grow your customer base, which starts with top-notch email campaigns. However, they have to open your stellar email campaigns to read them—that’s where New Year email subject lines come in handy. Everyone wants opens in the inbox, so you’ll have to stand out to outdo the […]