This post was updated on September 8, 2022. Email marketing may not be dead, but nobody can deny it’s become a saturated medium. Consumers get messages from their favorite brands every day, and their inboxes are flooded. Recipients can easily ignore your emails, resulting in poor open rates and a less-than-desirable return on investment. Today’s […]
Determining the best time or the best day to send your email marketing campaign is an essential piece of your overall email marketing strategy. And for good reason. High-quality content timed to arrive in your recipient’s inbox at the right time can help increase both your engagement and delivery rates. Although there’s no magic answer […]
Re-engagement email campaigns might be the missing ingredient to your email marketing program. Get this right, and you could engage a powerful portion of your email list. If you’re regularly monitoring your email engagement metrics, you may notice that a segment of your email list never opens your emails. It can be frustrating, but it’s […]
When it comes to B2B marketing, email is king. According to research, it’s one of the top methods for lead generation. Most importantly, it’s the most effective way to nurture those leads. Given these facts, it’s unsurprising that more businesses are getting into the email game. As Moira van den Akker explained in a recent […]
Email marketing is an indispensable part of almost any business. This is why a large, engaged list of email contacts is 1 of your greatest marketing and sales assets. But if you want to build your email list (whether you have a small list or are starting from scratch), the most important question is how […]
As we navigate through 2023, a variety of outstanding AI email marketing platforms have emerged, truly reshaping the landscape of digital marketing. Each boasts advanced features, automation capabilities, and data-driven insights to increase efficiency and fine-tune the effectiveness of your marketing campaigns. In this article, we will delve into the cream of the crop in […]
You do have your upcoming Black Friday email strategy planned, right? Look: People take less than 3 seconds to decide if they’ll click on your Black Friday marketing emails. If they open your email, you only have 11 seconds to keep their attention. You need to plan a Black Friday campaign that will stand out […]
Top-notch email marketing strategies are what separate experts from novices. Anyone can create an email campaign, but consistently creating content that engages your audience, drives sales, and grows your email list is another thing. Your email marketing strategy is more than goals and tactics. It’s about choosing the right campaign at the right time to […]
In 2023, the world of email marketing is brimming with remarkable options for free tools to suit your needs. This article delves deep into the best offerings available, ensuring you make the most of your email marketing efforts, even on a small budget. We explore the top choices that provide valuable features and functionalities, allowing […]
Want to create an email newsletter but don’t know where to start? In this article, I’ll guide you on how you can create an engaging newsletter that helps you build lasting relationships with your audience and grows your business. Ready? Let’s first define what an email newsletter is. Table Of Contents What is an email […]