At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) […]
As humans, we all have this innate desire to feel special. That’s the reason we love sticking around with people and brands that make us feel valued and appreciated. Your customers are no different. And if you’re looking to make your customers feel the same way, what better time to do it than on their […]
This post was contributed by Ezra Sandzer-Bell at appointlet. It’s time to reach out to your client and ask them to book a time with you. “It’s cool,” you think. “I’ll just throw an email together real quick and send it off. If they want to meet, they’ll take the necessary steps.” But scheduling time […]
Does writing emails feel like a chore to you? Even if you have little email copywriting experience, there are plenty of proven tips and inspiring examples you can use to become a better email copywriter. And – more importantly – to delight your audience with emails they actually want to open, read, and click. Wanna […]
Welcome to the world of email design in 2023! With a plethora of impressive options available, creating visually stunning and engaging emails has never been easier. This article will explore the top email designer software choices that will empower you to craft beautiful emails that captivate your audience. Whether you’re a seasoned designer or a […]
The most effective and impactful marketing always comes from ecosystems. Just as coral reefs and rainforests are home to numerous species working together to help each other thrive, your email, social mediaand website should be part of an interconnected system. We can certainly appreciate the burning love that some marketers feel for one specific channel […]
Eager to get started with email automation but don’t know where to start? You’re not alone. That’s why we’ve provided some real-life email automation examples to get your brain juices flowing. Email automation is a hot marketing tool that’s proven to boost user experience, sales, lead generation, and more. But you may be thinking, “How […]
80% of new products fail because (as a Harvard Business Review article explains): “Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game.” Obscurity kills new products. People sign up for your emails because they want to […]
What’s a good opt-in email example? Good news – we have 7 of them for you! Getting people to give you their contact info is tricky. But, if you want to grow your business, you need a way to get leads. This is why you need to have an email opt-in process. Lucky for you, […]
Some social media evangelists will tell you that email marketing is dead. Of course, they’re wrong. Email is still a preeminent form of communication that gets marketing results that most other channels could only dream of. It’s cost-effective, customizable, easy to use, builds connections, and, most importantly, spurs your audience to action. Consider these statistics: […]