Navigating the world of email marketing can be challenging, especially when it comes to ensuring your carefully crafted messages land in your recipients’ inboxes. One crucial aspect of achieving higher email deliverability is implementing proper email authentication. In this article on how to authenticate your email, I’ll walk you through the world of SPF, DKIM, […]
If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new design changes and trends. Although it’s essential to prioritize subject lines and content, you shouldn’t ignore the power of a well-designed email. Editor’s note: Want to be sure your emails work well across all […]
As industries continue to shift toward remote and hybrid workspaces, genuine employee engagement becomes a challenge. And with 16% of US companies already fully remote and 36.2 million workers expected to telecommute by 2025, some employees may feel isolated with the lack of human interaction typical in an office environment. But all is not lost. […]
I’m sure you’ve heard the expression – “money is in the list.” And it’s true. Email marketing has a tremendous ROI, and we’ve got multiple case studies that prove it. What’s also true is that there isn’t just one way to make money with email marketing. There are many. And I’m about to share them […]
Of all marketers, affiliate marketers have some of the best reasons to do email marketing. For one, affiliates are most likely to get penalized by Google. They also don’t have buyer information, so they often have to build a list or database of buyers. Email can help with all of that. Emailing is one of […]
Automated email follow-up campaigns are an essential marketing tool to help businesses stay connected with their prospects and customers. Automating the process can save time, improve communication, and ultimately boost your bottom line. In this post, we’ll explore the benefits of automated email follow-ups, how to create an effective campaign using ActiveCampaign, and share some […]
Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? That’s exactly what this post contains. Here are 20 of the best […]
There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills. Fortunately, you don’t have to be a world-class expert to do well online. […]
Smart affiliate marketers use email marketing to boost their earnings. You see, an email marketing campaign can help you build strong relationships with your site visitors. It allows you to nurture them and build a rapport before pitching any products. As a result, it increases the chances of making more sales. But to run an […]
Email is one of the most effective digital marketing channels for businesses to nurture customer relationships and generate more leads and sales. However, marketing in the B2B industry is unique since the sales cycle involves multiple stakeholders who all have a say in the final purchase decision. Therefore, how you set up email marketing campaigns […]