Knowing how to leverage email marketing is essential to building strong relationships with your customers. From order confirmations to newsletters, 87% of marketers rely on email to increase customer engagement. Given that every dollar spent on email marketing generates an average return of $54it’s no surprise that email marketing endures as a top channel for […]
Let’s face it – writing effective marketing emails is not always an easy task. We all know the struggle of spending hours just staring at the blank screen, waiting for inspiration to strike or rewriting the email copy over and over and over again, never being satisfied with the result. You know that your ideas […]
Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for many marketers. Luckily, there are ways you can improve your email click-through rate and overall email campaign performance, and I’m here to share them with you. Keep reading to learn: Let’s start by defining […]
Not sure what email preview text is and how to add it to your emails? We’ve got you covered. When measuring the success of your email campaign, one of the first concerns is making sure the email you send found its way into the inbox (a certain area we like to think we know a […]
Email is a core communication channel for businesses of all sizes, thanks to its high return on investment and capacity for personalization. But to reap the benefits of this channel, you need an email service provider (ESP) that offers the tools and functionality to help you build a successful program. So how do you find […]
Emails are fast and inexpensive, making them great for businesses. The trouble is sending the right emails to the right people at the right time. Email automation makes that part easier. But email automation can seem complicated and mysterious if you haven’t worked directly with it. However, when you understand it, email automation is an […]
Over the past decade, Twilio SendGrid has embraced Transport Layer Security (TLS) encryption as a way to protect outbound emails as these travel between servers. In a digital world rife with cyberattacks, implementing true end-to-end email encryption for sensitive emails has become increasingly necessary. But what exactly does this mean? This post provides an overview […]
Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. If you’re just getting started, read our guide to email marketing basics first. Already know your way around? Read on and follow these 25 email marketing best practices that’ll keep your customers […]
Struggling with low open rates and ineffective email campaigns? We’ve got you covered. This article will teach you 11 effective ways to boost your email open rates and drive real results. From crafting the perfect subject line and sending your email campaigns at the optimal time to writing effective preheaders, we’ll cover all the tactics […]
So, you have crafted compelling content for your weekly newsletters and have ambitions to monetize your expertise. Or, you have packed your ecommerce offering in a set of enticing bulk emails to drive your sales results. But, you decided to send them out from your free email address on Gmail or Yahoo! What happens next? […]