Home Business Magazine Online Ray Arrington Sr. has teamed with Steven Alvey to assist entrepreneurs with improving their email marketing. If done correctly, email marketing can achieve high returns on investment. Most home-based business owners use or have used email marketing. There are so many different ways to market, and the types and varieties grow […]
Ayanna Julien reviewers As Twilio SendGrid’s Editorial Marketing Manager, Ayanna owns the quality assurance of blog content by focusing on authentic storytelling and editorial integrity. When not editing, Ayanna enjoys reading a good fiction novel or writing her own fiction.
The customer knows best (usually), and what better way to get their feedback than with survey emails? In-email surveys let you collect valuable insights from your recipients without sending them through a loophole of links. Recipients just enter their information into a built-in interactive form, and shazam—you have valuable survey data. Building a survey email […]
On December 12, 2022, I was tasked with writing an article about how OpeanAI’s chatbot, ChatGPT can be used in email marketing and how AI can help online marketers in general. Instead of writing the article, I went straight to the source and interviewed ChatGPT. You can read the result below. While some of the […]
Convincing someone to buy from you during that very first contact is a challenge. This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders. That’s why marketers came up with the concept called lead nurturing, where instead of going for the big “yes” […]
There are two components of successful email marketing: high-quality content and an email list of subscribers. Your email newsletter and other communications can’t go out to an audience of one—or none. An email list, even if you’re starting from scratch with a handful of names, goes a long way in supporting your email marketing efforts. […]
The new year is just around the corner, and there’s no better time than now to reflect on your company’s marketing strategy. But first, take a moment to celebrate your wins. What email content types drew the most engagement? Did you see an increase in online traffic and conversion rates? Which of your initiatives were […]
A form is a simple, effective email marketing resource that collects customer information and helps generate leads. Whether you’re distributing a customer experience survey or facilitating email subscriber sign-upforms allow businesses to maximize reach and make impactful connections with audiences. To create your forms, you’ll need to use one of the paid or free form […]
If your emails are landing in the spam folder, improving email deliverability should become your top priority. Only if your emails reach your recipient’s inbox you’ll get the chance to engage your audience and drive sales from your email marketing campaigns. In this article, I’ll guide you through 17 tactics that’ll help you improve your […]
Sending an email has become second nature to most people. Think about it: if you tried to calculate the exact number of emails you’ve sent in the past week, month, or year, it would take you a while. So it’s no surprise that across all industries and businesses, an estimated 333.2 billion emails will either […]