The email inbox is a competitive place where only the strongest emails survive. The average open rate of marketing emails is 21.33%, meaning recipients delete most marketing messages without opening them. And some emails don’t even make it to the inbox (but that’s a deliverability issue for another post). Don’t get us wrong—email continues to […]
Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients. Email personalization is an increasingly important way for your messages to stand out—in fact, 57% […]
Is your email content getting dry? Don’t get me wrong—there’s a time and place for black text on a white screen. But it’s fun to spice things up with different types of email content ideas now and then. Think outside the box. You can include elements like: images gifs animation buttons countdowns Amp for Email […]
Shhh! something’s coming. In fact, it’s here now! Never fear. As usual, the friendly spirits of the GetResponse Team have prepared a ghostly surprise – spooky newsletter, landing page, and web form templates for your Halloween promotions and specials. If you’re looking for Halloween templates, you’ve come to the right place. But if eerie ideas […]
More brands than ever are putting digital sales first or functioning entirely online. In fact, ecommerce retail sales hit $4.9 trillion in 2021 (yes, trillion) and are projected to grow to $7.4 trillion by 2025. But when your business is online, your digital marketing becomes more important than ever. One of the most important tools […]
Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […]
Email marketing for nonprofit organizations can do wonders. From spreading awareness and building relationships with subscribers to turning supporters into donors. Email marketing can help you achieve all these goals. If you’ve never run email campaigns before, or you’ve done some but would like to ensure you’re doing it correctly, you’re in the right place. […]
Believe it or not, people still ask me the following question: where can I buy a good quality email list? The short answer is very simple: please don’t! You shouldn’t ever purchase an email list. But explaining why takes time. That’s why I’ve collected a few facts to prove that there is no such thing […]
Promotional offers, monthly newsletters, and event reminders are just a few examples of email marketing campaigns that can lead to higher conversions and business growth. In fact, the average person receives over 100 emails per day, which means companies have to find effective ways to capture user attention and set themselves apart. The following key […]
Whenever you send an email, it’s important to understand what your customers are interested in to help drive relevant marketing efforts. Understanding their engagement allows you to better tailor a message that resonates, so they see that you understand their wants and needs making them more likely to do business with you. But how do […]