On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn’t see overall traffic changes from the change. I did notice issues with this site in Google Discover, a spike in crawl rates, a jump in AMP errors and some more changes. Here are some charts from Google Search […]
Is your email content getting dry? Don’t get me wrong—there’s a time and place for black text on a white screen. But it’s fun to spice things up with different types of email content ideas now and then. Think outside the box. You can include elements like: images gifs animation buttons countdowns Amp for Email […]
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For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP. The good news is that David Vallejo published a […]
The AMP cache URL is the URL that looks like https://www.google.com/amp/s/ followed by your site’s details. You do not have fully control over that URL, so there is really no need to worry about having that URL redirect to your site. Google’s John Mueller said on Reddit “It’ll fix itself automatically, you don’t need to […]
Taylor Kurtz (@realtaylorkurtz) is the founder of Crush the rankings and he stopped by my office to talk SEO. In part one, we spoke about his background in search, the gratitude he has in the industry and getting up early to work. In part two we speak about AMP, Apple Search and video SEO. Google […]
Google Web Stories is a tool that offers brands a way to engage their public in an immersive, personalized, and interactive way with the magic of the stories format. When Web Stories was introduced in 2018, people also referred to it as AMP Stories, since it uses AMP (Accelerated Mobile Pages, a framework to optimize […]
Migrating to a new domain name and deleting your AMP pages at the same time may not be the best idea. A Google SEO hangout with John Mueller described a case where a website was migrated to a new domain in September and AMP was discontinued at the same time and the website’s traffic has […]
Google’s Danny Sullivan has confirmed that Google won’t display the AMP-specific logo for your news articles in the Top Stories carousel when the searcher is in Beta version of dark mode. Kenichi Suzuki discovered this and the examples below. posted Twitter “Logos won’t appear in Top Stories when you set your search to the dark […]
Twitter recently added its Developer portal that the The Accelerated Mobile Pages (AMP) technology is being phased out in the social network. The AMP was developed by Google in 2016 to speed up the loading of pages on mobile devices, and it helped drive adoption by rewarding pages that supported the technology with higher ranks […]