Want more out of your email marketing campaigns? Then look no further – start with email segmentation. In this article, we’ll guide you through the ins and outs of this underrated email marketing practice that can turn your email program into a profitable marketing machine. We’ll go over: Let’s dive in! What is email segmentation? Email segmentation […]
Depending on who you ask, Black Friday and Cyber Monday might be a couple of the best or worst holidays of the year. All the discounts, flash sales, and promotions are hard to resist as a consumer. But as a business, it can be a challenge to stand out among the mountains of promotions. When […]
Email list building is the foundation of effective email marketing. When you have an engaged email list, promoting and growing your business feels easy. When your email list is of bad quality, however, all you see are skyrocketing bounce rates and pitiful return on investment. In this article, we’ll look at how to build an email list […]
Confirmation emails rarely receive the attention they deserve. Often, they’re too wordy, too dry, too hard to read, or too uninformative. Naturally, customers get used to bland and useless confirmation emails, so they don’t open them. Marketers, in turn, give up and don’t even try to make them more appealing. It’s time to break this […]
You’d think it’d be intuitive to write a great email newsletter, but it’s not. It’s an art that you have to study, learn, attempt, fail, and re-attempt before you finally nail it. And those who never put in the work to fine-tune this skill end up with mediocre newsletters that no one ever opens. Like […]
Whether your business is a seasoned, 500 employee organization, or a one-person show, email marketing is highly valuable. It’s also flexible and adaptable as your audience, methods, and business grows, and does a great job to get your message across to everyone in your audience. We believe in email so much, we decided to invest […]
Listen to this post in audio format: Love ‘em or hate ‘em, email blasts are still a thing. Whether you’re launching a new product, promoting a brand new book, or announcing a massive sales campaign – you’re most likely going to start with an email blast. Better yet, you’d start with an email campaign. Is […]
You probably have an ideal journey for customers in mind—they see your brand, love what you have to offer, make a purchase, and keep coming back for more. But the reality isn’t usually that linear. That’s where the customer journey can help. It tracks the path of your customers actually take as they interact with […]
If you spend time on social media platforms like TikTok, you’ve probably seen a few jokes about Gen Z, whether it’s about their work email signoffs or lack of knowledge about the ’90s. This is just one of the ways Gen Z has started to influence communication platforms. All jokes aside, as members of Gen […]
If you are a digital marketer, you might be aware of most of the channels that we have available to drive our results. We can use them to reach different audiences at different times and stages of their journey. But there are some people saying that email is dead, right? And what if I say […]