The holidays are coming, bringing along a blizzard of emails from businesses, brands, and loved ones. Some of the most welcome emails during this season are those from your employer announcing the office holiday schedule and other opportunities to celebrate the festivities. But if you’re the one sending those holiday emails on behalf of your […]
Let’s face it, email terminology can be really intimate. With so many acronyms and interchangeable terms, it’s hard to know what’s what. To help you make sense of it all, we’ve defined some key email delivery terms for you below. Allow lists: A list of trusted IP addresses and domains for which all mail is […]
Email is one of the most convenient communication channels for businesses and individuals, thanks to its accessibility. But this also makes email susceptible to cybercriminals who attempt to access sensitive data by intercepting emails in transit or hacking into email servers. One of the main lines of defense against this attack is email encryption, a […]
If you’re a marketer, you probably love the holidays as much as we do. After all, the holidays are a great opportunity to promote sales, tap into recipients’ festive cheer, and infuse emails with fun and creativity. At the same time, email sending volumes skyrocket during the holiday season. In fact, in 2021Twilio SendGrid processed […]
Want free holiday email templates for your marketing campaigns? We’ve got you covered. Our Twilio SendGrid designers put together 8 exclusive downloadable templates you can use for everything, from Halloween to Thanksgiving to Christmas. Plus, each holiday email template is fully responsive across desktop, mobile, and tablets. That means wherever your customers are, your messaging […]
The biggest sales weekend of the year is almost here. Cyber Weekend, comprising Black Friday, Small Business Saturday, and Cyber Monday, is the perfect opportunity for B2B SaaS companies to drive conversions and increase revenue. But with so many deals and promotions, how can your company stand out in the inbox and generate real results? […]
As we all know email delivery is challenging in and of itself. However, once an email leaves your application, server, or mail client, you quickly encounter another obstacle: understanding what actually happens to that message. There are several different metrics that the average company should consider tracking in order to gain useful insight and produce […]
When was the last time you got an invitation in the mail? It was probably for a wedding, right? Physical invitations make sense for personal occasions, but when it comes to professional events, most businesses opt for invitation emails—plus, it’s what customers have come to expect. Email invites have many benefits for businesses, including: You […]
If your business relies on appointments or reservations, you know how vital it is for customers to show up at the scheduled time. No-shows are a huge pain point for appointment-based services and can end up costing the business money and time. That’s why using email for appointment scheduling is so beneficial: it creates a […]
Few marketing technology verticals are as saturated as the email marketing space. You have literally dozens of email marketing software platforms to choose from, all claiming to do the same thing (grow and nurture your audience using automated emails). How do you determine which is right for you? While there is considerable overlap in this […]