Let’s be honest, we never check our junk mail. Sometimes we might find useful enough content, but most of the time, it’s well – just junk. But did you know that you can turn your junk mail into money? Sounds weird right? Or maybe too easy? As funny as it sounds, it actually works. How […]
You know how to communicate with customers in the information age: SMS, social media, and above all, email. Email communications inform customers about promotions and get them interested in new offerings from your brand. It’s relatively easy to deploy, affordable, measurable, and effective at fostering long-term engagement. Mass emails (or bulk emails) are the primary […]
Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Do you have any tips on how I can drive up awareness and get more people to subscribe? Newsletters have made quite the comeback. While it’s true that email marketing has always been an important tool for business […]
Many factors influence email deliverability, including improving sender authenticationkeeping clean email listssending wanted content, having a good sending reputation, and much more. Your sending reputation is how internet service providers (ISPs) identify you as a legitimate sender. So every time you send an email campaign, ISPs collect valuable data that says whether you follow proper […]
Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels. But to […]
Most email marketers have found themselves on at least one IP or domain denylist at some point. If you find yourself on a denylist, it’s a good idea to assess your address collection practices, evaluate your sunsetting policy, and request a delisting from the relevant denylist removal form (if available). The impact of having your […]
Some internet service providers (ISPs) limit—or throttle—the amount of email accepted from a particular sender during a specific period. If you try to send an email above the acceptable threshold, the ISP will reject your email, resulting in higher bounces back. When ISPs throttle your emails, you’ll get a message that says something like, “User’s […]
Marketers often consider email newsletters a must-have for email programs because these businesses allow to engage leads and customers while building a community of loyal brand advocates. But sometimes marketers find themselves drawing on stale or uninteresting content to stick to an agreed-upon cadence. It’s an understandable situation. The “we always send on the third […]
Videos are highly engaging and capture much more attention than any other type of content. If you aren’t making them, you’re watching them. And, in the case of particularly captivating videos, you want to share them. Learning how to send a video through email is essential, as it’s one of the most popular communication channels. […]
Email remains the key marketing channel for a reason – it brings business results. With email, you can build a contact list with your target audience, learn what they need to know to become successful, and send them relevant information that helps solve their problems and decide whether to buy your products or services. Also, […]