With more than 200,000 fonts available for use, it’s clear that the digital world cares a great deal about how letters look. Different fonts serve different purposes, so selecting the right font is about legibility, conventions, utility, and a brand’s style. We’ve mostly moved on from Times New Roman to the modern-looking Arial (Gmail’s default […]
Email subject lines have one and one job only – to get your email opened. So, why do so many subject lines fail at that one job? There are many reasons (some beyond our control, like the sheer number of emails in the inbox we’re competing with.) So, what do good email subject lines look […]
Home Business Magazine Online Email marketing is still one of the most effective strategies these years because of its adaptability. A trust may be established, valuable feedback obtained, new features announced, repeat business encouraged, and client defection avoided via its implementation. It takes a lot of work to be noticed among the billions of emails […]
So you’re trying to help your colleagues meet their sales quota, and you’ve come up with an awesome strategy… You’ll host a webinar, and invite everyone who could potentially be interested in your company’s products or services. Once the webinar’s over, your colleagues can then reach out to attendees, upsell them, and meet their sales […]
An abandoned browse email is sent to shoppers who viewed a specific product or category page on your website but left without adding a product to their online cart. A familiar struggle, isn’t it? Abandoned browse emails are slightly different from cart abandonment emails which are triggered when shoppers add products to their cart but do […]
Is there an event coming up you need to hype? Need ways to promote your event that will maximize attendance, bolster brand reputation, and increase profitability? When using email to market your event, there are proven best practices to consider, and it all begins with an email subject line. An email with a compelling subject […]
Email list hygiene is like normal hygiene—it should be a regular part of your routine. Growing your subscriber list is a critical element of a strong email marketing program. But it’s equally important to complement those efforts with regular email list cleaning. No one wants to lose subscribers, but unengaged recipients can hurt your email […]
A kick-butt email marketing program starts with a rock-solid email list—and email lists start with top-notch sign-up forms. No list, no luck. But let’s be real—starting a list from scratch is hard workthough it sure beats the damaging effects of buying or renting an email list (the horror!). Nothing competes with an organic, homegrown list […]
Blogging has become a popular way for people to share their knowledge and connect with others online. However, with so many blogs out there, it can be challenging to get your content in front of the right audience. That’s where RSS-to-email services come in. In this article, you will learn about: What exactly is RSS?Is […]
Thousands of marketers around the globe share the same mission – they want to send the best and most effective email marketing campaigns. While there are many ways to measure the success of your email marketing strategy, what your subscribers think of your messages and how they make them feel is crucial. That’s why, in this article, […]