Once you invest in research, writers, and a website, it’s time to optimize your content for search engines like Google, Yahoo, and Bing. Through a combination of techniques known as search engine optimization (SEO), web users can connect their queries to helpful content like yours. And you know what that means—along with the steady stream […]
Is there an event coming up you need to hype? Need ways to promote your event that will maximize attendance, bolster brand reputation, and increase profitability? When using email to market your event, there are proven best practices to consider, and it all begins with an email subject line. An email with a compelling subject […]
If you’ve ever watched your favorite book transform into a feature film, you may have wondered how to write a screenplay. What do writers keep that belongs in the original story? How do they know what to cut out? And perhaps most controversial of all, what do you add that does not align with the […]
Saxophonist and composer Charles Lloyd can never be accused of resting on his laurels; the 84-year-old continues to be one of the most prolific and daring artists in jazz. He has long considered himself a ‘searcher of sound’ and his last of the three trio outings, Trios: Sacred Thread, certainly is a testament to that […]