Email vs text? Which is the right channel for your business? And can you use both? For businesses, email has been a tried-and-true method to reach audiences and send mass messages. However, as the use of mobile phones increases, SMS messaging is quickly becoming a great new way to connect with customers. SMS stands for […]
What is email automation software? Email automation software is a powerful tool used to streamline and optimize email marketing campaigns. It automates the process of sending targeted emails to a large number of recipients based on predefined triggers, actions, or schedules. By removing the need for manual intervention, this software saves time, increases efficiency, and […]
B2B email marketing doesn’t have to be boring. In fact, B2B email marketing can be just as creative and engaging as its B2C counterpart. However, for solopreneurs and small business owners, the daunting reality often involves staring at a blank page, struggling to generate fresh ideas. You aspire to showcase your creativity and create something […]
What is email marketing software? Email marketing software is a tool that helps businesses create and send email campaigns to a large number of recipients at once. This software allows marketers to manage their email lists, create personalized content, and track the performance of their campaigns. Email marketing software typically includes features such as customizable […]
Do you want to automate your email marketing campaigns but aren’t sure which GetResponse tool you should use – Autoresponders or Marketing Automation? Then keep reading, and it’ll all be clear in just a few moments! Table Of Contents Autoresponders vs. marketing automation: quick summary In a hurry? Here’s a quick table that highlights the […]
Connecting your email accounts to the ActiveCampaign CRM helps sales teams save time and stay organized by keeping all communication with your contacts in one convenient place. In addition to syncing emails to and from the primary contact on an Open deal, ActiveCampaign has expanded its email sync feature to include all contacts, even those […]
Confused about the difference between email marketing vs newsletters? You’re not alone! Email newsletters are often top of mind when first developing an overall email marketing strategy. But newsletters are only one piece of a comprehensive email marketing program. Making the distinction between email marketing as a whole and email newsletters is important because mastering […]
Click-to-open rate (CTOR) is one of the single best metrics for gauging your email campaign’s performance. And it’s not as daunting as it looks. Below, we’ll walk you through everything you need to know about CTOR, including what it is, the click-to-open rate formula, and differences with other metrics. What is click to open rate […]
Looking to improve your email deliverability? You’ve come to the right place. We eat, sleep, and breathe email deliverability at Twilio SendGrid, and we realize it’s arguably the most important metric for your email program. Why? Because your emails can’t be opened or clicked unless they get delivered first. Deliverability rates impact everything. Fortunately, email […]
You already know that inbox providers use complex data algorithms to determine wanted mail versus unwanted mail. And although senders don’t have access to some of those data points, thanks to companies like Inbox Monster, they have access to more data than before. One of the reasons we love working with the team at Inbox […]