You expect remarkable results from your email marketing campaigns. For that, you need targets to open, read, and respond to your emails. Two problems: People send and get 347.3 billion emails daily now, so the chances of yours getting lost in their inboxes are 99.9%. Even if you are among that 0.01% noticed, your chances […]
Any good marketer knows that search engine optimization (SEO) helps your business’ website rank higher in search engine results. This makes your website a lead magnet that helps potential customers discover and remember you and establishes you as an authority in your industry. And like SEO, email marketing is a powerful tool that helps you […]
What is an email preheader? Do you need to know code to add a preheader? Are they different on mobile and desktop? What should you even put in your email preheader in the first place? When you start diving into email development and the HTML/CSS side of email preheaders, things can get sticky quickly. But […]
Today, we’re diving into templates and how to use them with Twilio SendGrid’s flexible editor or adjust the HTML of the template in your email builder of choice. While some marketers may feel comfortable designing and coding a beautiful email from scratch, for those of us who aren’t web designers or email developers, email templates […]
Social media is a force to be reckoned with. It’s grown from a fringe activity for college students into a daily ritual for the majority of humans on Earth. Consider these statistics: 4.8 billion social media users globally 150 million new users in the past year 90% of internet users are on social media 2.5 […]
Email marketing is one of the most effective ways to engage customers and drive sales for ecommerce stores. In fact, nearly 80% of marketers consider it to be one of their top three most effective channels. However, with so many emails flooding customers’ inboxes (over 300 billion sent per day), standing out in your audience’s […]
What is email template builder software? Email template builder software is a powerful tool that allows users to create and customize professional-looking email templates for their marketing campaigns. It simplifies the process of designing and coding emails by providing a user-friendly interface with drag-and-drop functionality, eliminating the need for complex HTML coding skills. With email […]
Pop quiz! Which of these 3 people is likely to get you the most sales? Someone who’s been on your email list for a long time Someone who has just signed up for your free email list Someone who has just visited your website for the first time The traditional answer to this question is […]
Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages from senders are authentic and not sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message to the inbox. Full use of email […]
If your organization uses emails to communicate with your audience, you’re in good company. Roughly 82% of marketers leverage email marketing and there are 347 million emails sent each day around the world. For reference, that’s roughly one email for every resident in the United States. So how do you create emails that stand out […]