This post was updated on June 8th, 2022 Email marketing. For such a simple concept, it’s wildly successful. Maybe you’ve heard how companies have used email marketing to grow their business. And now you want to do it as well. In the broadest sense, email marketing is just sending marketing content directly to your prospects’ […]
The digital space is noisy. Every day, over 347 billion emails are sent across the globe, inundating inboxes with a wave of messages vying for attention. Out of that number, 124 billion of them are coming from B2B and B2C email marketing strategies. With this overwhelming amount of communication, the ability to process and engage […]
We ask a lot of our customers: to click, look, read, purchase, attend. It’s important to stop asking every once in a while and give thanks to the people that keep us in business. From a recipient perspective, it’s refreshing to receive a thank you email and be recognized for our contribution. And from the […]
In a time when inboxes are full of messages asking for attention, the art of the re-engagement email has become essential for businesses worldwide. Picture this: You’ve got subscribers who’ve gradually slipped away from your brand’s radar, maybe they haven’t opened your emails in a while. This is where a re-engagement email (also known as […]
SendGrid’s Web API and SMTP Relay are the two primary methods of integrating with and sending email through SendGrid. You can think of their differences like methods of delivering a package: you could send a package in the mail, or you could drive it to the destination yourself. While the methods of delivery are different, […]
How much do email lists cost? An email marketing list can cost between $100 and $600 CPM (cost per mille, the price for 1000 email addresses). The price of an email list depends on the quality of the emails and the type of person that is on the list. Here are some factors that affect […]
When General Data Protection Legislation (GDPR) went into effect on May 25, 2018, email marketers felt the impact in numerous ways. GDPR forced businesses to step back and revisit opt-in flow, data retention policies, and more. Some even thought GDPR would result in the end of email marketing. Since GDPR applied to any organization that […]
These days, companies in every industry are sending out messaging and content at a rapid rate, making it harder than ever to get people to pay attention to your brand’s content, news, and promotions. But this constant buzz of noise, good or bad, is not for nothing. Maintaining strong customer relationships is one of the […]
In the ever-competitive world of email marketing, standing out and maintaining engagement with subscribers is a constant challenge. One powerful tool often overlooked is the “we miss you” email. These personalized messages are more than a gentle reminder to your subscribers; they are targeted, thoughtful expressions that breathe life into relationships that may have gone […]
Today there’s a seemingly endless list of email marketing software solutions at your fingertips. Every business has the opportunity to find the software that works best in their own tech stack. But what if you’re looking for an even tighter-knit set of tools, software that can integrate with other software solutions your company already has […]