Isn’t it funny that email marketing remains one of the best tools for reaching your audience despite being such an old channel? This is all thanks to its cost-effectiveness and high ROI potential–the average stands at $36 for every $1 spent. But email marketing also has its faults. The main one is the inevitability that […]
In a time when inboxes are full of messages asking for attention, the art of the re-engagement email has become essential for businesses worldwide. Picture this: You’ve got subscribers who’ve gradually slipped away from your brand’s radar, maybe they haven’t opened your emails in a while. This is where a re-engagement email (also known as […]
Re-engagement email campaigns might be the missing ingredient to your email marketing program. Get this right, and you could engage a powerful portion of your email list. If you’re regularly monitoring your email engagement metrics, you may notice that a segment of your email list never opens your emails. It can be frustrating, but it’s […]