Getting people to take surveys can be tricky. Surveys are notoriously time-consuming, and customers don’t want to waste minutes (and sometimes even seconds) completing them—even if necessary for you to improve your products and services. Fortunately, there’s a less tedious work-around. Instead of sending your recipients a link to go and complete a survey on […]
The holiday season represents a time of heightened anticipation—whether you’re a consumer or a marketer. For retailers, November and December account for about 19% of total annual sales. And the National Retail Federation estimates American businesses will earn over $960 billion during the 2022 holiday push. In other words, the stakes are high. There’s still […]
Email security is a nonnegotiable priority. After all, email is your identity—how you log in to websites, receive bills, access your bank accounts, and message clients. It’s the digital equivalent of your Social Security number (OK, maybe that’s a slight stretch). Regardless, you can’t compromise your email account. However, there are bad actors on the […]
Businesses pay a lot of attention to marketing email performance to measure return on investment. But we often don’t monitor transactional emails in the same way. This could be because it’s easy to forget about these automated emails after you set them up or because you send them from a platform that doesn’t offer easy […]
Despite its age, email marketing remains one of the most effective online marketing channels out there. It’s affordable, easy to get into, and provides an unbeatable return on investment for companies big and small alike. In this article, we cover everything you need to know to get started with email marketing. Keep reading to learn: […]
“I hope this email finds you well.” How many times per week do you get an email starting with this sentence? Because I’m getting that a lot, and I know it doesn’t work for me. And I definitely wouldn’t use that cheesy opening in any of my email campaigns. In some cases (like this above), […]
Not all mailbox providers are created alike when handling incoming email. They can vary in their internal architecture, filtering methods, third-party blocking implementations, volume constraints, and geographical policies. With all these factors, truly understanding how to monitor or improve the health of your email program requires insight into the sending statistics for each mailbox provider […]
Trigger marketing is the foundation behind all successful automation campaigns. It puts marketing logic on your customer’s timeline rather than your business’. And magic happens whenever you start wearing the customer’s shoes (rather than your own). That’s not to say that sales funnels and customer journey mapping don’t matter. We’re not arguing that. However, most […]
Customers today expect personalized service on every channel where they connect with businesses. To provide this, businesses need a centralized data hub that helps every team understand the customer journey across channels. This is what an omnichannel communication strategy provides—and email is a crucial component. Email allows you to send personalized communication straight to customers’ […]
Great emails share a lot in common. Each element builds off the others, and it takes a cohesive effort to make something truly special. think about it Your email content must be creative and visually appealing to maintain audience retention, and your calls to action (CTAs) must be top notch to spark engagement. However, nobody […]