In 2024, the marketing world is brimming with remarkable options for omnichannel marketing software. The array of choices can be overwhelming, but fear not! This article is here to guide you through the best options available. Whether you’re a small business owner or a marketing professional, this comprehensive review will help you enhance your communication […]
Omnichannel activities are now synonymous with online customers. People can shop on your website, from their phones, in stores, and even through social media. McKinsey & Company found that 81% of customers researched items on multiple channels before buying a single product. With omnichannel personalization, it always feels like you’re reading a customer’s mind and […]
From social media to Google searches, there are many ways for shoppers to interact with your brand. So, you can’t just stick with a single platform. In fact, Twilio Segment found that 67% of buyers want to interact with a retail business on a variety of platforms. In other words, you have to maintain a […]
Customers today expect personalized service on every channel where they connect with businesses. To provide this, businesses need a centralized data hub that helps every team understand the customer journey across channels. This is what an omnichannel communication strategy provides—and email is a crucial component. Email allows you to send personalized communication straight to customers’ […]
With the upcoming back-to-school and winter Holiday shopping seasons Quickly approaching, all brands (no matter the size) hope to connect with new customers and keep current ones. And with recent struggles such as inflation, high interest rates, and supply chain hold-ups looming, many are likely to revamp their strategies for optimal success this year. To […]
Due to advances in digital tech, consumers have an unprecedented number of ways to engage with and buy from their favorite brands. But providing isolated experiences across varying channels won’t cut it anymore. Instead of thinking in terms of individual channels, you’ll need to connect and integrate them to create an omnichannel experience. This post […]
Today’s customers regularly switch between channels and devices when interacting with a brand. They can click an email on their phone, switch to their laptop to do more research, and shop at the store – and expect it to go smoothly. The catch is that most organizations struggle to consolidate data from these various interactions, […]