Given that inbound marketing returns an average 3x greater than outbound, you may be wondering: is email inbound or outbound marketing? The short answer is that it can be both. Whether inbound vs. outbound, on average, email marketing drives an average return on investment (ROI) of $36 for every dollar spent—higher than any other marketing […]
When you have a choice between reading a long block of text or watching a video, which do you prefer? Most people opt for video, which is why it’s one of the most widely used types of marketing media. In fact, 86% of businesses use video in marketing—you may be too. And while you may […]
Marketing emails get a lot of attention in our industry, thanks to creative design and carefully tracked metrics. But email notifications are equally (if not more) important to engaging your customers and growing your business. That’s because notification emails focus on customer retentionwith the goal of keeping recipients engaged with your business. Notifications are highly […]
Who needs an email marketing checklist? Everyone. Yes, everyone. Imagine that. It’s time to send your email marketing campaign. Double-check the subject line, schedule it for the right time, and do a quick scan for typos. But is that it? Should you check anything else? What about the links? Did you do a multidevice rendering […]
Email signature marketing can be a heavy traffic driver for brands—though it’s often forgotten. Yet, it’s free and downright simple to use. What’s not to like about free traffic and brand awareness? Why doesn’t email signature marketing get more love, then? Well, it’s not sexy. We won’t argue with that. Plus, it’s certainly not the […]
With more than 4 billion email users worldwide, it’s clear that email marketing remains 1 of the leading digital marketing channels even today. However, due to the sheer volume of emails being sent out every day, competition is steep, and businesses need to make sure their emails stand out if they want consumers to choose […]
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […]
If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brandsthere’s recently been a surge in the popularity of individual newsletters. substacka platform dedicated to free and paid email newsletters, received over 24.57 million visits in […]
Customers aren’t always ready to buy from the get-go. It’s like going in for a kiss on the first date. Slow down, buddy. Winning customers isn’t a one-time tactic. It’s an ongoing strategy that involves different stages, and these stages make up effective customer lifecycle marketing. Nail your touchpoints and timing, and you could earn […]
Your marketing team sends out hundreds of email marketing campaigns. They pay close attention to the marketing copy and email content and play around with the format to make them the best they can be. After all, no one wants to send a bad email. But did you know you should be testing all your […]