Ask any marketer about outbound marketing, and you’ll probably get the same old canned response: “Outbound marketing is an outdated, interruptive model. Inbound is the way to go.” While it’s true that outbound marketing is interruptive, it’s not an approach you should just throw away. In fact, the most effective marketers take advantage of both […]
Given that inbound marketing returns an average 3x greater than outbound, you may be wondering: is email inbound or outbound marketing? The short answer is that it can be both. Whether inbound vs. outbound, on average, email marketing drives an average return on investment (ROI) of $36 for every dollar spent—higher than any other marketing […]
While outbound marketing uses traditional tactics to ‘push’ messages out to a broad audience, inbound marketing targets relevant audiences with online content to ‘pull’ them into the sales funnel. Outbound marketing includes TV ads, billboards, cold calling, and display ads, while inbound relies on slow-burn content marketing, such as blogs, opt-in email nurture flows, and […]